Is Donald Trump the most personally authentic public figure
in America? Tens of millions of Americans would praise his authenticity, and a
cottage industry has sprouted up to explain how a nonstop liar and psychopath,
with no higher cognitive functions or inner life beyond the reptilian instinct
for dominating everyone else could have co-opted what for centuries—long before
existentialism—was a profound, spiritual ideal. From Scientific American and American Interest, to Forbes and Newsweek, to CNN and Medium, pundits have puzzled over the concept of authenticity, studied the social
scientific research, and rehashed recent history to explain how something like
Donald Trump could be deemed authentic.
Vulgarity versus Authenticity
One of their key findings is that the cooptation happened
decades before Trump, when corporations tempted the hippie generation to
sell-out its values. WWII and the Cold War forced Americans to adopt the
British attitude of “keeping a stiff upper lip,” of repressing their inner self
for the sake of appearances. The implicit advice was to resist showing fear of
the enemy or doubt about the prevailing social systems; instead, you were to
obey the proffered conventions blindly to the point of attempting to escape a
nuclear bomb blast by hiding under a desk, as the government instructed. After
the repression of the “conservative” 1950s came the let-it-all-hang-out
attitude and the rocking-and-rolling of the 1960s, which ended in tears as the hippies’
socialist utopia failed to materialize. Minorities won some civil rights, the
Vietnam War eventually ended, and Nixon left in disgrace, but the dark side of
hippie culture was apparent from the disaster at the Altamont Music Festival
and from the cult of Charles Manson. Still, the wave of psychedelic drug use
popularized an ideal of personal authenticity, since the drugs rebooted the
psyche and encouraged skepticism towards the conventional roles that had to be occupied
by your persona. After the leftist takedown of “the System” or “the Man,” there
would be no need to split your personality into your private and public selves.
By the 1980s, corporations had absorbed that subculture of
resistance. Advertisements exploited the value placed on finding your true self,
by manufacturing interest in unnecessary products that were vaguely associated
with your fundamental desires. Politicians learned they could appear
“authentic” by acting as though they weren’t upper-class power elites. By
rolling up their sleeves at a campaign speech or by organizing a photo op of
them sitting in a diner eating a slice of pizza, politicians could impress the
gullible, narcissistic, slow-witted and uninformed masses, by mastering the use
of certain symbols. Personal
authenticity became a shallow performance and thus a paradox.

















